Adidas Performance Stage 2005 Herzogenaurach
- Client
- Adidas Salomon AG
- Area (sqm)
- 900
- Tags
- Brand
- Topics
- Fashion, Sport
- Formats
- Exhibition
For the design of a showroom in which the upcoming season's highlights were to be shown to the dealers, the motto, »Impossible is Nothing« was refashioned as a folding of a life-sized playing field laid out in the given space. The three-dimensional construction of the field markings as luminous lines within the space allowed the showroom to be divided into zones for football, basketball, innovation as well as a central place for lectures and speeches, and placed the focus on the product highlights.
- Concept, Interior Design, Graphic Design, Realization as General Contractor
- ATELIER BRÜCKNER