The Magic Box is the pulsating heart of the State Grid Pavilion.
Technical impulses are emitted from there, which enclose the entire building complex with power-charged grid lines.
The visitors of the Magic Box are immersed in a spatial installation that becomes an emotionally charged experience. A tight grid of LEDs on the inner walls of the 15 meters high cube allows a room to be contrived by light effects, enclosing visitors on six sides. In striking images, the film conveys the company’s responsibilities and visions: the responsible supply of an solid national grid, that leads to improvements in living conditions in cities.