For the design of a showroom in which the upcoming seasons highlights were to be shown to the dealers, the motto, »Impossible is Nothing« was refashioned as a folding of a life-sized playing field laid out in the given space. The three-dimensional construction of the field markings as luminous lines within the space allowed the showroom to be divided into zones for football, basketball, innovation as well as a central place for lectures and speeches, and placed the focus on the product highlights.