With new a philosophy, a new self-understanding and new products, Grundig seeks to provide the visitor with an experience of variously staged product worlds in a strategically targeted manner. The motif of the product worlds should make the associated field of definite target groups re-recognizable in an associative way without resorting to common clichés.

Products, product worlds and information in the form of graphics should enter into a dialogue together to develop their specific qualities, assuring coherence between the products and their scenographic background.