At IFA 2007 the motto »Living in High Definition« is translated into a three-dimensional stage. The heart of the presentation is a 10 metres wide and 5 metres high display from 23 Viera screens which becomes the pulse giver of the exhibition. From this largest ever realized full high defintion mass display visual impulses are spread out to the surrounding walls. The visitor dives into a media world which provides different moods in rhythmical sequences; he glides like a swimmer through the product worlds.