The new MAN Forum building near the factory in Munich will primarily contain the so called »Markenwelt«. Here the history and company philosophy of MAN can be experienced in space. Furthermore there will be a new hall of 2000 square metres to display MAN vehicles and new designs for the shop and the Branch Competence Center. Through the use of spatial media displays and an extensive use of corporate design with the CI-colours of yellow and silver, the visitor will be immersed in the world of the MAN brand.