GS Caltex Pavilion
EXPO Yeosu, Living Ocean and Coast, 2012  
Illumination in the Evening

Symbol of energy: At the Expo Korea the corporate pavilion of GS Caltex, a Korean oil corporation, illustrates the company's mission and its visions for the future. The pavilion architecture is presented as a dynamic ensemble which, at first glance, is reminiscent of an outsized rice field. Eighteen metres high, so-called blades sway like grass in the wind. Touching activates individual sensitive blades and illuminates them. A centrally located star-shaped, mirrored pavilion building is optically withdrawn in its entirety. Via raised corners of the star, the visitor can gain access to the also mirrored entrance area on the ground floor. The centre of the pavilion is on the upper floor; a seven-metre-high round room with panoramic projection. Poetic images in a reduced black-and-white aesthetic convey the company's readiness to assume responsibility with regard to sustainable energy concepts.

 

Awarding Authority:

Peopleworks Promotion Co. Ltd. (PW), Seoul, Korea for GS Caltex

Site area:

1960 m2

Planning:  

General planning, architecture and scenography, Main Show

Structural design: Knippers Helbig, Stuttgart

Media planning:medienprojekt p2 GmbH, Stuttgart

Production Main Show: TAMSCHICK MEDIA+SPACE, Berlin

Sound Main Show: BLUWI, Hamburg

Photography:

Nils Clauss, Michel Casertano (4)

© 2013 ATELIER BRÜCKNER Impressum