Symbol of energy: At the Expo Korea the corporate pavilion of GS Caltex, a Korean oil corporation, illustrates the company's mission and its visions for the future. The pavilion architecture is presented as a dynamic ensemble which, at first glance, is reminiscent of an outsized rice field. Eighteen metres high, so-called blades sway like grass in the wind. Touching activates individual sensitive blades and illuminates them. A centrally located star-shaped, mirrored pavilion building is optically withdrawn in its entirety. Via raised corners of the star, the visitor can gain access to the also mirrored entrance area on the ground floor. The centre of the pavilion is on the upper floor; a seven-metre-high round room with panoramic projection. Poetic images in a reduced black-and-white aesthetic convey the company's readiness to assume responsibility with regard to sustainable energy concepts.
Awarding Authority: | Peopleworks Promotion Co. Ltd. (PW), Seoul, Korea for GS Caltex |
Site area: | 1960 m2 |
Planning: | General planning, architecture and scenography, Main Show Structural design: Knippers Helbig, Stuttgart Media planning:medienprojekt p2 GmbH, Stuttgart Production Main Show: TAMSCHICK MEDIA+SPACE, Berlin Sound Main Show: BLUWI, Hamburg |
Photography: | Nils Clauss, Michel Casertano (4) |