Kodak Pictures – The Universal Language
The enormously heterogeneous product diversity was integrated into an identifiably Kodak Color product world in order to convey the firms philosophy as a unified corporate identity.
From Kodak’s own color bar code a theme was developed – a city abstracted from signs, symbols, colors and pictures. Graphic design as a basis for the visitor guide and for the architecture.
Fairstand design and scenography
Dieter Leistner, Jan Michael, Kodak GmbH