An archway consisting of 111 LCD flat screens, which show the brand message “freedom through infinite possibilities”, invites the visitors to join the LG trade fair stand. They now enter the world of the technology provider. Several innovations can be discovered and tried out in different product zones. The transitions between the single areas are smooth. While exploring the visitor is surrounded by polygonal showcases and presentation furniture, which reflect the product’s dynamic. A consistent colouring in white and grey corresponds to the company’s corporate design.