Now available: Corporate Identity & Corporate Design 4.0 This standard work has been an indispensable guidebook for many users in agencies, companies and the entire design industry for 20 years. The complete new edition meets the latest developments in brand communication. In addition to many other contributions by competent figures in the field of the design of appearances in the brand communication is also a contribution of Prof. Uwe R. Brückner on the topic "Corporate Scenography" included.