Associate Partner Tanja Zoellner holds a lecture titled „Magic and Logic – how to stage minuscule objects and giant treasures"(Magie und Logik – wie man Kleinode und Giganten in Szene setzt). She gives an insight on projects like "Audemars Piguet- Maison des Fondateurs" or the "Grand Egyptian Museum": Audemars Piguet will feature the microscopical and precise components that make for a premium quality watch, whereas the Grand Egyptian Museum will stage around 50.000 artefacts, ranging from tiny objects and fragments to entire obelisks and the colossal statue of Ramses II.