Hyundai Motorstudio Goyang is awarded with the iF Award Gold! The exhibition "turns the invisible into an experience ... and creates a bond between the brand and the participant" (jury quote). Two other iF Awards go to the permanent exhibition Archaeology Switzerland at the National Museum in Zurich (2016) and the Trumpf Visitor Forum in Ditzingen (2016). Congratulations to all those involved!

iF Award Gala, BMW World, Munich