PRESS RELEASE

15.07.2015

Den Blå Planet – A swirling museum experience
Denmark's National Aquarium in a new flow

‘Den Blå Planet‘ is one of Denmark's main attractions. It is the biggest aquarium in Northern Europe, drawing more than 700,000 visitors a year. From July 2015, it will be even more attractive. The existing iconic building designed by 3XN architects has been graphically reconfigured by the Stuttgart exhibition designers ATELIER BRÜCKNER, whereby a fundamentally new approach to the contents has been taken. They are now clearly structured and visually attractive with a playful mode of access that invites interaction. The new appearance is characterised by a subtle form of presentation, which permeates all levels of information. The visitor is immersed in the fascinating water worlds of our blue planet. 1,600 square metres of exhibition have been made into a swirling museum experience.

ATELIER BRÜCKNER has arranged the complex sequence of exhibits into three colour-coded sections, leading through 53 huge water tanks: ‘Northern lakes and seas’, ‘Tropical lakes and rivers’ and ‘The ocean’. They start in the building's foyer, at the heart of the architectural vortex, and invite the visitor to partake in a series of multi-layered and highly informative experiences. Thousands of fishes and marine animals – from the South American predator Arowana up to the small Congolese catfish Zaireichthys Zonatus – can be observed in their natural environment as well as in large-format information graphics, in pictorial, ceiling-high illustrations that are up to 50 metres long. And they can be discovered in a playful manner at interactive media installations. A spatial graphic, for example, serves as an encouragement to compare the sizes of people and fish; a walk-in installation communicates the seven senses of the creatures from their inside viewpoint, and a hands-on station links the naturalistic model of a shark with digitally presented information on its special characteristics. These characteristics are being placed over the mirror image of the model shark in the form of 2D and 3D animations.

A media guide accompanies the visitor throughout the exhibition, providing a clear idea of where one is and what can be seen. In addition, one's own knowledge can be tapped and an individual fish can be composed. It swims virtually out of the visitor's smartphone and, together with the other fish creations, populates the projected aquarium in the foyer.

Contact

ATELIER BRÜCKNER GmbH
Claudia Luxbacher
Press and Public Relations
T. +49 711 50 00 77 126
F. +49 711 50 00 77 22
presse(at)atelier-brueckner.com