Adidas Performance Stage 2005 Herzogenaurach

Client
Adidas Salomon AG
Area (sqm)
900
Tags
Brand
Topics
Fashion, Sport
Formats
Exhibition

For the design of a showroom in which the upcoming season's highlights were to be shown to the dealers, the motto, »Impossible is Nothing« was refashioned as a folding of a life-sized playing field laid out in the given space. The three-dimensional construction of the field markings as luminous lines within the space allowed the showroom to be divided into zones for football, basketball, innovation as well as a central place for lectures and speeches, and placed the focus on the product highlights.

Concept, Interior Design, Graphic Design, Realization as General Contractor
ATELIER BRÜCKNER
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