BMW Museum 2008 Munich

Client
BMW AG
Area (sqm)
5,000
Tags
Brand, Architecture
Topics
Industry, Mobility, Sport, Technology
Formats
Architecture, Exhibition, Refurbishment, Brand Environment, Museum

Within the context of an overall renovation of the BMW corporate headquarters, the look of the BMW museum is also being re-defined. The existing architectural form of the famous “Bowl” remains while the adjoining building elements are integrated for the museum’s utilization. The new concept is based on theme-specific spaces made accessible via ramps as a symbol for mobility and movement. These ramps connect the locations of the exhibition and experiences. The idea of the original museum architecture – streets and places in urban space - finds its continuation in the form of an urban spatial experience of streets and buildings. The multi-media enhanced exhibition architecture creates an impressive framework for the exhibits.

General Planning in cooperation with project team BMW Museum, Architecture, Exhibition Design, Scenography
ATELIER BRÜCKNER
Structural Design with
Schlaich Bergermann und Partner
Lighting Concept with
DELUX AG, Rolf Derrer
Spatial Media Design, Interactive Installations
ART+COM
Graphic Design, Visual Identity
integral ruedi baur
Visual Symphony
TAMSCHICK MEDIA+SPACE
Photography
Marcus Meyer, Marcus Buck (external view)
Close19 awards