BYD ^{In Progress | Concept}

For the launch of the Chinese car brand BYD (Build Your Dreams) on the German market, ATELIER BRÜCKNER provides the Experience Design Guidelines on behalf of Hedin Electric Germany. The focus is on the customer experience: expect, feel, encounter.

The Experience Design Guidelines are modular, flexible and intelligently designed to serve as the basis for four different store formats (Pioneer Store, Dealership, Pop-Up Store and Shop in Shop).

Concept Planning

ATELIER BRÜCKNER