ATELIER BRÜCKNER is responsible for the experience design of the brand launch of the Chinese automobile group BYD - Build Your Dreams in Germany. The company sets standards in the field of e-mobility. With its Pioneer Stores in premium locations in German cities, BYD reaches passers-by and potential customers. The store design conveys the DNA of the BYD brand. It is based on a style guide - a modular, flexible and smart design concept that expresses the company's three-dimensional brand language.

Experience Design for the BYD brand launch in Germany; General Planning, Scenography, Concept and Realisation

ATELIER BRÜCKNER

Lighting Design with

Schatz Lichtdesign

Media Planning with

medienprojekt p2

Architecture

Kammerer und Belz (1978); Tennigkeiten + Fehrle Architekten, Facade: Ingenhoven Associates / Werner Sobek (2023)