CarlsWorld 2012 | Competition Copenhagen
- Client
- Carlsberg Group
- Area (sqm)
- 7000
- Tags
- Brand
- Formats
- Refurbishment, Visitor Centre, Brand Environment, Competition
Carlsberg Group aims to reinforce and strengthen its presence on the Carlsberg site in Copenhagen. The focus of the competition is on the transformation of the historical Brewhouse and the so-called Elephant Gate. The main attraction at The New Carlsberg Brewhouse will be "The Longest Bar in the World". This Bar functions as a flexible icon throughout the entire site, transforming itself into distinct shapes adapting to the various attractions and experiences: an interactive digital timeline, a 3D cinematic maze, a football penalty competition wall, a science lab and a global restaurant & skybar. Exploring and enjoying the Carlsberg brand along "The Longest Bar in the World" will transform the site into an exciting, interactive Brand and Experience Centre.
- Competition Entry and Concept Development, Scenography
- ATELIER BRÜCKNER
- Brand, Corporate Identity, Graphic
- e-Types
- Project Management
- Davis Langdon Architecture
- Architecture
- BIG – Bjarke Ingels Group