THE FUTURE OF ELECTRIC MOBILITY 2021 Mattighofen, KTM Motohall
- Client
- KTM Motohall GmbH
- Area (sqm)
- 100
- Tags
- Brand
- Topics
- Mobility, Technology
- Formats
- Exhibition, Visitor Centre, Brand Environment
The mobility of the future is becoming more electric - and the future is now. On behalf of PIERER Mobility AG, the KTM Motohall is expanding its 'Ready to Race World' with the special exhibition "THE FUTURE OF ELECTRIC MOBILITY". ATELIER BRÜCKNER designed the dynamic spatial image, which integrates various aspects of e-mobility into an informative overall experience: Electric two-wheelers, complemented by corresponding batteries and e-motors as well as a media station on e-bicycles. A wall graphic shows the family tree of PIERER Mobility AG, founded in 2014, with its individual brands, including KTM.
Pulsating, vertically mounted LED lines characterize the spatial image. They accompany and emphasize the exhibits: ten current bikes, highlighted on a black exhibition display. The lacquered surface reflects the colours of the light bands. They change, reacting to a film projection in the centre of the bikes. The film, offers an emotional approach to the brands and power levels of the models on display. The vision is clear: environmentally friendly progress and low-noise performance with maximum driving pleasure.
- Exhibition Design, Scenography, Graphic Design
- ATELIER BRÜCKNER
- Light Planning with
- BELZNER HOLMES LIGHT-DESIGN
- Media Planning
- KISKA