Grundig – New Worlds 1999 Berlin, IFA

Client
Grundig AG
Area (sqm)
3600
Tags
Brand
Topics
Technology
Formats
Fair

With new a philosophy, a new self-understanding and new products, Grundig seeks to provide the visitor with an experience of variously staged product worlds in a strategically targeted manner. The motif of the product worlds should make the associated field of definite target groups re-recognizable in an associative way without resorting to common clichés. Products, product-worlds and information in the form of graphics form a dialogue together to develop their specific qualities, assuring coherence between the products and their scenographic background.

Fair-stand Design and Scenography
ATELIER BRÜCKNER with TC Studios
Photography
Siegfried Gragnato
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