Haier – COSMOPlat 2018 Hanover, Hannover Messe

Client
Haier Electronics Group
Area (sqm)
360
Tags
Brand
Topics
Industry, Technology
Formats
Fair

A trade fair booth without products? The company Haier, market leader for premium home appliances, presents the cooperation platform COSMOPlat. Visitors enter the virtual world of Industry 4.0 and discover a new era of networked manufacturing and smart logistics. Resembling skyscrapers, six thematic steles, the pillars of industry, soar to a a sky full of clouds. The clouds, consisting of individually controlled fabric cubes, symbolise global networking. Light effects triggered by visitor interaction are synchronised with the video walls of the booth.

Booth Design, Scenography, Graphic Design
ATELIER BRÜCKNER
Media Design with
17K
Light Planning with
LDE Belzner Holmes
Photography
Klaus Reinelt
Close