Hyundai Future Mobility 2020 Goyang

Client
Hyundai Motor Company
Area (sqm)
400
Tags
Brand
Topics
Mobility, Technology
Formats
Exhibition, Brand Environment

Insight into Hyundai's vision of future driving: The permanent exhibition "Hyundai Future Mobility" addresses the current challenges mankind is facing in the field of mobility. Visitors will gain knowledge on the visions of future approaches and solutions, for example, to learn about alternative driving technologies.

In the "Lab" they become active themselves by assembling a miniature fuel cell. The "NEXO Room" visualizes the functional power of "Air Purification": dense mist - a symbol of the polluted ambient air of our cities - envelops a Copper Metallic NEXO and is then filtered by the car. In the "Activity" section, futuristic vehicles invite the visitor to take a virtual journey. Accompanied by an A. I. and an imaginary family, visitors experience the comfort that autonomous driving offers.

This project was realised in cooperation with ATELIER BRÜCKNER KOREA.

General Contractor
ATELIER BRÜCKNER KOREA
Exhibition Architecture, Scenography, Graphic Design
ATELIER BRÜCKNER
Light Planning with
Belzner Holmes
Media Planning with
medienprojekt p2
Media Design Activity Zone with
VINYL-I
Sound Design with
Klangerfinder
Kinetic installation, technical implementation
Easywith
S-Link vehicles with
The Boxer
Photography
Hyundai Motor Company
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