Hyundai Future Mobility 2020 Goyang

Client
Hyundai Motor Company
Area (sqm)
400
Tags
Brand
Topics
Mobility, Technology
Formats
Exhibition, Brand Environment

Insight into Hyundai's vision of future driving: The permanent exhibition "Hyundai Future Mobility" addresses the current challenges mankind is facing in the field of mobility. Visitors will gain knowledge on the visions of future approaches and solutions, for example, to learn about alternative driving technologies. In the "Lab" they become active themselves by assembling a miniature fuel cell. The "NEXO Room" visualizes the functional power of "Air Purification": dense mist - a symbol of the polluted ambient air of our cities - envelops a Copper Metallic NEXO and is then filtered by the car. In the "Activity" section, futuristic vehicles invite the visitor to take a virtual journey. Accompanied by an A. I. and an imaginary family, visitors experience the comfort that autonomous driving offers.

Exhibition Architecture, Scenography, Graphic Design
ATELIER BRÜCKNER
Light Planning with
LDE Belzner Holmes
Media Design Hardware with
medienprojekt p2
Sound Design
Klangerfinder
Photography
Hyundai Motor Company
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