Korea's largest Car Culture Experience Park takes visitors on an interactive journey of discovery. The exhibition shows the whole vehicle construction process. The starting point is a display of completed Hyundai vehicles, going backwards from single production and research steps to the first design concept. The highpoint of the visitor's thematic route is an impressive kinetic sculpture, scenographically staged, expressing the Hyundai design philosophy: 'Creating Design from Movement'. Dynamic movements of 1,411 aluminium rods flow to form the design language of Hyundai vehicles.

Exhibition Design, Scenography, General Planning

ATELIER BRÜCKNER

Lighting Design with

Belzner Holmes Light-Design

Media Planning with

medienprojekt p2

Film Production and Choreography 'Design' with

TAMSCHICK MEDIA+SPACE

Media Production

PYX Innovation Lab

Audio Design

Idee und Klang, Klangerfinder

Architecture

Delugan Meissl Associated Architects

Photography

Hyundai Motorstudio Goyang/Lim Juneyoung and Lee Junoh