Hyundai N Brand 2019 Goyang

Client
Hyundai Motor Company
Area (sqm)
800
Tags
Brand
Topics
Mobility, Sport, Technology
Formats
Exhibition, Visitor Centre, Brand Environment

Feel the Feeling: Visitors are immersed in a world of speed and thrills. The exhibition stages Hyundai N Brand – from the rally car and touring car to the road vehicle. At Hyundai, the N Brand stands for the feeling of sports-car driving. The main design element is a dynamically staged race track on which there are four N Brand vehicles: They are just about to jump or are boldly leaning out of a banked turn, pulling a trail of light after them.

This project was realised in cooperation with ATELIER BRÜCKNER KOREA.

General Contractor
ATELIER BRÜCKNER KOREA
Exhibition Design, Scenography
ATELIER BRÜCKNER
Light Planning with
Belzner Holmes
Media Planning with
medienprojekt p2
Media Production with
VINYL I
Construction Management
GL Associates
Structural Engineering
Knippers Helbig
Photography
Hyundai Motor Company
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