Feel the Feeling: Visitors are immersed in a world of speed and thrills. The exhibition stages Hyundai N Brand – from the rally car and touring car to the road vehicle. At Hyundai, the N Brand stands for the feeling of sports-car driving. The main design element is a dynamically staged race track on which there are four N Brand vehicles: They are just about to jump or are boldly leaning out of a banked turn, pulling a trail of light after them.

This project was realised in cooperation with ATELIER BRÜCKNER KOREA.

General Contractor

ATELIER BRÜCKNER KOREA

Exhibition Design, Scenography

ATELIER BRÜCKNER

Light Planning with

Belzner Holmes

Media Planning with

medienprojekt p2

Media Production with

VINYL I

Construction Management

GL Associates

Structural Engineering

Knippers Helbig

Photography

Hyundai Motor Company