Kodak – Anytime. Anywhere: Using this maxim the company presented itself at Photokina 2004 as a competent partner for all analogue and digital photographic applications. Through a gallery of networked digital products the visitor steps into a large communications room that is structured with a system of singular “digits”, backlit wall elements draped in textile. An accessible picture installation focuses the visitor as the central “shooting point.” Two enormous 3D pictures facing each other are composed of 900 individual photos of differing sizes and orientation. This installation pictorially describes the transition in photography from analogue to the digital.

Fair-stand Design and Scenography, Graphic Design, Lighting and Media Concept

ATELIER BRÜCKNER

Photography

Christian von Alversleben, Dieter Leistner, Kodak GmbH