Kodak – Pictureworld 2000 Cologne, Photokina

Client
Kodak GmbH
Area (sqm)
6200
Tags
Brand
Topics
Technology
Formats
Brand Environment, Fair, Orientation System

Kodak Pictures – The Universal Language. The enormously heterogeneous product diversity was integrated into an identifiably Kodak Colour product world in order to convey the firms' philosophy as a unified corporate identity. From Kodak’s own colour bar code, a theme was developed – a city abstracted from signs, symbols, colours and pictures. Graphic design acts as a basis for the visitor guide and for the architecture.

Fair-stand Design and Scenography, Graphic Design, Lighting and Media Concept
ATELIER BRÜCKNER
Photography
Dieter Leistner, Jan Michael, Kodak GmbH
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