Kodak – Pictureworld 2000 Cologne, Photokina
- Client
- Kodak GmbH
- Area (sqm)
- 6200
- Tags
- Brand
- Topics
- Technology
- Formats
- Brand Environment, Fair, Orientation System
Kodak Pictures – The Universal Language. The enormously heterogeneous product diversity was integrated into an identifiably Kodak Colour product world in order to convey the firms' philosophy as a unified corporate identity. From Kodak’s own colour bar code, a theme was developed – a city abstracted from signs, symbols, colours and pictures. Graphic design acts as a basis for the visitor guide and for the architecture.
- Fair-stand Design and Scenography, Graphic Design, Lighting and Media Concept
- ATELIER BRÜCKNER
- Photography
- Dieter Leistner, Jan Michael, Kodak GmbH