KTM Motohall 2019 Mattighofen

Client
KTM AG
Area (sqm)
3000
Tags
Brand
Topics
Mobility
Formats
Visitor Centre, Museum

Ready to Race: The 'World of KTM' is going to be built in Mattighofen – the brand environment of the world-famous sports motorcycles. A sleek racing track leans into the new ellipsoid building. It guides visitors along innovations, history and products, as well as introducing the people behind the brand. The main subject focuses on the theme of the racing spirit, from which the form and material vocabulary of the exhibition is derived. Along the topics of ’sportiness', 'competition', 'quality' and 'racing’, the visitor can experience the meaning of the "orange" pole position.

Exhibition Design, Scenography, Graphic Design
ATELIER BRÜCKNER
Light Planning with
Belzner Holmes
Media Planning with
medienprojekt p2
Film Production with
TAMSCHICK MEDIA+SPACE
Architecture
Hofbauer Liebmann Wimmesberger Architekten und X ARCHITEKTEN
Photography
Daniel Stauch (2-10) | Josephine Voß, Oschatz Visuelle Medien (1)
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