The O2 Studio offers a three-dimensional brand experience. At the brand contact point in the Alexa Berlin, "O2 can do" can be experienced in space. Customers expect a shop and enter an immersive multimedia space with 270-degree coverage. Brand messages enter the space visually and acoustically. Visitors are immersed in the impressive experience. When they enter the brand world through the O2 portal, they activate the media.

This innovative concept is being implemented here for the first time. It is part of the new MediaMarktSaturn Lighthouse format, which is dedicated to experiencing the latest technology products. MediaMarktSaturn is thus positioning itself as Europe's leading retailer of consumer electronics.

Design and Build, Scenography

ATELIER BRÜCKNER

Content

Serviceplan Group

Lighting Design, Media Hardware Planning

KLEE GmbH

Photography

Ken Schluchtmann