O2 Studio 2022 Berlin, ALEXA Berlin

Client
Telefónica germany GmbH & CO. OHG
Area (sqm)
44
Tags
Brand
Topics
Technology
Formats
Brand Environment, Spatial Installation

The O2 Studio offers a three-dimensional brand experience. At the brand contact point in the Alexa Berlin, "O2 can do" can be experienced in space. Customers expect a shop and enter an immersive multimedia space with 270-degree coverage. Brand messages enter the space visually and acoustically. Visitors are immersed in the impressive experience. When they enter the brand world through the O2 portal, they activate the media.

This innovative concept is being implemented here for the first time. It is part of the new MediaMarktSaturn Lighthouse format, which is dedicated to experiencing the latest technology products. MediaMarktSaturn is thus positioning itself as Europe's leading retailer of consumer electronics.

General Contractor, Scenography
ATELIER BRÜCKNER
Content
Serviceplan Group
Lighting Design, Media Hardware Planning
KLEE GmbH
Photography
Ken Schluchtmann
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