OMEGA – Her Time 2015 Milan

Client
OMEGA SA
Area (sqm)
250
Tags
Culture, Brand
Topics
Fashion
Formats
Event, Brand Environment

The breezy noble exhibition “Her Time” provides an overview of a 100 years of ladies’ watch collections made by OMEGA, the Swiss luxury watch maker. A gold-coloured pavilion serves as a framework for the exclusive show. Flowing white lengths of fabric are suspended from the ceiling while fans set the silky, champagne-coloured fabric in motion. Each fan is assigned to a ‘time island’, whose materials and arrangement are reminiscent of a historical chronometer. The classic ladies’ watches are on display under high bell-shaped glass covers, accompanied by historical exhibits from the fashion world.

General Planning, Exhibition Design, Scenography, Exhibition Graphics
ATELIER BRÜCKNER
Light Planning with
LDE Belzner Holmes
Media Planning with
medienprojekt p2
Photographies
© OMEGA Ltd.
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