00
Panasonic – 4k 2013Berlin, IFA
A bright, well-defined design and a strict rectangular grid characterize the Panasonic booth. New products are staged along the main axis like monuments on public squares. A broad LED-band carries the Japanese enterprise's key-messages, beneath which smaller side rooms offer insight to a discrete range of products. The main attraction is the 4k-monument: 34 large-sized screens, set up in front of a mirrored wall, represent the focus of this year's IFA: The 4k-quality.
- Booth Design and Scenography, Graphic Design
- ATELIER BRÜCKNER
- Media Concept and Production
- TAMSCHICK MEDIA+SPACE
- Booth Construction
- Display International
- Photography
- Markus Mahle
Project details