Panasonic – 4k 2013 Berlin, IFA

Client
Panasonic Marketing Europe GmbH
Area (sqm)
6000
Tags
Brand
Topics
Technology
Formats
Fair

A bright, well-defined design and a strict rectangular grid characterize the Panasonic booth. New products are staged along the main axis like monuments on public squares. A broad LED-band carries the Japanese enterprise's key-messages, beneath which smaller side rooms offer insight to a discrete range of products. The main attraction is the 4k-monument: 34 large-sized screens, set up in front of a mirrored wall, represent the focus of this year's IFA: The 4k-quality.

Booth Design and Scenography, Graphic Design
ATELIER BRÜCKNER
Media Concept and Production
TAMSCHICK MEDIA+SPACE
Booth Construction
Display International
Photography
Markus Mahle
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