Panasonic – Blue Worlds 2005 Berlin, IFA

Client
Panasonic Europe GmbH
Area (sqm)
2800
Tags
Brand
Topics
Technology
Formats
Fair

»Networking for Life« is the Panasonic Motto for the IFA 2005 in Berlin. The structure of the trade show booth is developed solely from this slogan. The three main brands are presented by particular product worlds, which are arranged around a central spot. A 360-degree projection links the product worlds together while visualizing the network as a panorama, as a landscape of intersecting lines.

Fair-stand Design and Concept, Graphic Design
ATELIER BRÜCKNER
Film and Media Concept with
Marc Tamschick, m box bewegtbild GmbH
Photography
Markus Mahle
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