State Grid Pavilion 2010 Shanghai, EXPO

Client
IBM China Company Limited, Shanghai / State Grid Corporation of China
Area (sqm)
5,400
Tags
Brand, Architecture
Topics
Politics, Technology
Formats
Exhibition, Expo

The Magic Box is the pulsating heart of the State Grid Pavilion: Technical impulses are emitted from there, which enclose the entire building complex with power-charged grid lines. The visitors of the Magic Box are immersed in a spatial installation that becomes an emotionally charged experience. A tight grid of LEDs on the inner walls of the 15 meters high cube allows a room to be contrived by light effects, enclosing visitors on six sides. In striking images, the film conveys the company’s responsibilities and visions: the responsible supply of a solid national grid, that leads to improvements in living conditions in cities.

Conception and Project Management of the Magic Box and the Pavilion Facade
ATELIER BRÜCKNER
Media Planning with
medienprojekt p2
Spatial Media Design of the Magic Box with
TAMSCHICK MEDIA+SPACE in cooperation with m box
Sound Composition with
Idee und Klang
Architecture
CCDI, Shanghai
Photography
Roland Halbe
Close8 awards