Vorwerk Brandspace 2017 Wuppertal
- Client
- VORWERK & CO. KG
- Exhibition Area (sqm)
- 700
- Tags
- Brand
- Topics
- History, Technology
- Formats
- Brand Environment, Spatial Installation
Product Diversity & Company History: The Vorwerk BrandSpace assembles versatile innovations and highlights the multifaceted brand that the company from Wuppertal stands for. Eight product islands of different sizes are dedicated to the Vorwerk brands. In terms of their layout, these islands are modelled on the company's logo. Ceiling-high lengths of fabric demarcate the product islands from their surroundings. Depending on the light situation, the fabrics are either semi-transparent or become a projection surface. Films that are then shown on them connect the different product worlds, a family of four demonstrates the use of Vorwerk products in everyday life while moving from island to island. In this way, the interplay of the brands in respect of all their facets and features is made clear to the visitor.
- General Planning, Exhibition Design, Scenography
- ATELIER BRÜCKNER
- Light Planning with
- LDE Belzner Holmes
- Media Planning with
- medienprojekt p2
- Media Production with
- 2av
- Film Production with
- EMENES
- Photography
- Daniel Stauch