On January 15, the BrandEx Awards 2019 were awarded in the Westfalenhallen Dortmund and The Macallan Visitor Experience was "by far the best submission in the Best Brand Architecture category and deserving winner of the BrandEx Awards. Scenography and Customer Journey leave no wish unfulfilled, one would like to experience brands that way, and we reward this excellent work with a golden BrandEx Award", the jury proclaimed.