PRESS RELEASE
23.09.2014
Dialogue with time – Rethinking aging
Coloured spaces initiate dialogues
The Museum für Kommunikation in Frankfurt am Main is putting on an exhibition entitled "Dialog mit der Zeit" (Dialogue with time) from 24th September 2014 to 22nd February 2015. It is dedicated to an impartial consideration of the topic of aging. ATELIER BRÜCKNER has designed coloured spaces in which the dialogue can unfold. Vibrant basic colours (cyan, magenta, yellow) lend structure to the exhibition and elicit an openness to a new way of looking at issues that have been repressed. Older people are the dialogue partners. They start the conversation and provide guidance through the exhibition, whereby talking to them enables the visitor to construct a personal view of different aspects of aging.
In the yellow area, visitors experience physical and mental limitations that they can interactively comprehend. In contrast, the magenta-coloured area focuses on the positive possibilities associated with aging – purportedly a look through rose-tinted glasses. Two blue areas of the exhibition provide concentrated space for a dialogue on the personal nature of aging and the future of aging, also with regard to demographic change.
The dialogue is the quintessence of the exhibition; it fosters empathy with the older generation and induces a differentiated, rich picture of being old and growing old. Growing old is a natural process that every human being goes through. Oversized hourglasses and the video projection of a face that that appears to imperceptibly change from that of an infant to one of a very old woman illustrate this at the beginning of the exhibition. Eventually the visitor can take home nine ingredients for healthy aging. They are handed out to visitors in the form of stubs.
The concept underlying the contents of this special exhibition comes from Dialogue Social Enterprise GmbH. After Frankfurt am Main, the exhibition can be seen in the Museum für Kommunikation in Berlin from 27th March to 30th August 2015.
CONTACT
ATELIER BRÜCKNER GmbH
Claudia Luxbacher
Press and Public Relations
T. +49 711 5000 77 126
F. +49 711 5000 77 22
presse(at)atelier-brueckner.com
Museum für Kommunikation Frankfurt
Schaumainkai 53, 60596 Frankfurt am Main
Regine Meldt
Press Officer
T. +49 69 6060 350
F. +49 69 6060 666
r.meldt(at)mspt.de
www.mfk-frankfurt.de