PRESS RELEASE
07.11.2012
International Scenographers' Meeting 2012
Corporate Scenography – The Art of Commerce
Talking about scenogpraphy: The International Scenographers' Meeting invites people to come to Stuttgart on 17th and 18th November. Well-known representatives from the areas of art, design, theory, architecture, museum and film will meet to engage in an interdisciplinary exchange of experience and ideas. The subject of the international meeting is "Corporate Scenography – The Art of Commerce." The venue is the Stuttgart State Academy of Art and Design, lecture hall in new building 2, Am Weißenhof 1, 70191 Stuttgart.
What is corporate scenography capable of? Where are there opportunities and challenges? How artistic and how commercial does corporate scenography have to be? These are the questions to which the meeting on Saturday 17th November will be dedicated – hosted by ATELIER BRÜCKNER. Speakers include the futurologist Anna Klingmann from the US, Canadian museum planner Barry Lord (Lordculture), the Dutch light designer Rogier van der Heide (Philips Lighting Design) and Ippolito Pestellini Laparelli (AMO/OMA) from Italy, who creates the setting for PRADA catwalks.
On Sunday 18th November, the topic under discussion will be "Quo Vadis Scenography." At the invitation of the Institute for Interior Design and Scenography of the Basel Academy of Art and Design, the European Initiative Scenography (EIS) will be discussing theoretical and research issues with the guests attending the meeting.
The International Scenographers' Meeting follows on from the International Scenographers' Festival, that was initiated in Basel in 2006 as a biennial event and focuses on different areas of scenography with its technical and aesthetic innovations. Practical challenges and the theoretical superstructure of scenography are also to be considered in this year's event programme.
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Claudia Luxbacher
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