PRESS RELEASE
21.03.2014
POP ART in the Netherlands
ATELIER BRÜCKNER designs art exhibition
The Het Valkhof museum in Nijmegen in the Netherlands is putting on an exhibition entitled "POP ART. Power. Glamour. Transformation", starting on 22nd March 2014. Designed by ATELIER BRÜCKNER, the presentation shows outstanding works of the 1960s from the museum's permanent collection and aims to convey the zeitgeist from which these works emerged. The design of the exhibition adopts and re-interprets some of the stylistic features and design elements that were prevalent in the 1960s.
The focal point of the show consists of 29 Dutch, Belgian and British art works: paintings and sculptures. They are freely distributed as standalone items and rely on their inherent strong colourfulness to stand out against a background that has been intentionally kept neutral. Colour-coded descriptive plates assign the exhibits to the three central motifs of the exhibition: power is expressed in blue, glamour in pink and transformation in yellow. The plastic plates are attached to the plinths on which the exhibits are mounted. Also integrated in the show are photographs and videos that illustrate the exhibits' relationship to contemporary history. Film portraits of the artists Woody van Amen, Peter Blake, Paul van Hoeydonck, Allen Jones and Gerald Laing en Lucassen, important works of whom are included in the POP ART exhibition, complement the show.
Visitors reach the exhibition space via a "time tunnel" that visually and acoustically attunes them to the time of the 1960s. A sound collage made up of well-known pop songs permeates the space. Panorama walls decorated with historical photographs, on the one hand, and record sleeves and posters, on the other, provide a framework for the access area. In the middle, the area is divided up by three large kinetic folding pictures. A prologue section and an epilogue section are thus created. The folding pictures show iconic representations of the 1960s in characteristic graphic form. They refer the contemporary advertisement and bring the motif of movement.
CONTACT
ATELIER BRÜCKNER GmbH
Claudia Luxbacher
Press and Public Relations
T. +49 711 5000 77 126
F. +49 711 5000 77 22
presse(at)atelier-brueckner.com
Museum Het Valkhof
Jacomijn Appeldoorn
Marketing and Communication
T. +31 24 3608805, +31 24 2402229
j.appeldoorn(at)museumhetvalkhof.nl
www.museumhetvalkhof.nl