BYD Pioneer Store 2023 Stuttgart
- Client
- Hedin Electric Mobility GmbH
- Area (sqm)
- 450
- Tags
- Brand
- Topics
- Industry, Mobility
- Formats
- Exhibition, Visitor Centre, Brand Environment, Spatial Installation
ATELIER BRÜCKNER is responsible for the experience design of the brand launch of the Chinese automobile group BYD - Build Your Dreams in Germany. The company sets standards in the field of e-mobility. With its Pioneer Stores in premium locations in German cities, BYD reaches passers-by and potential customers. The store design conveys the DNA of the BYD brand. It is based on a style guide - a modular, flexible and smart design concept that expresses the company's three-dimensional brand language.
- Experience Design for the BYD brand launch in Germany; General Planning, Scenography, Concept and Realisation
- ATELIER BRÜCKNER
- Lighting Design with
- Schatz Lichtdesign
- Media Planning with
- medienprojekt p2
- Architecture
- Kammerer und Belz (1978); Tennigkeiten + Fehrle Architekten, Facade: Ingenhoven Associates / Werner Sobek (2023)