Hyundai Motorstudio 2017 Goyang

Client
Hyundai Motor Company
Area (sqm)
4,000
Tags
Culture, Brand
Topics
Industry, Mobility, Technology
Formats
Exhibition, Visitor Centre, Brand Environment

Korea's largest Car Culture Experience Park takes visitors on an interactive journey of discovery. The exhibition shows the whole vehicle construction process. The starting point is a display of completed Hyundai vehicles, going backwards from single production and research steps to the first design concept. The highpoint of the visitor's thematic route is an impressive kinetic sculpture, scenographically staged, expressing the Hyundai design philosophy: 'Creating Design from Movement'. Dynamic movements of 1,411 aluminium rods flow to form the design language of Hyundai vehicles.

Exhibition Design, Scenography, General Planning
ATELIER BRÜCKNER
Light Planning with
LDE Belzner Holmes
Media Planning with
medienprojekt p2
Film Production and Choreography 'Design' with
TAMSCHICK MEDIA+SPACE
Audio Design
Idee und Klang, Klangerfinder
Architecture
Delugan Meissl Associated Architects
Photography
: Hyundai Motorstudio Goyang/Lim Juneyoung and Lee Junoh
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