Vorwerk Brandspace 2017 Wuppertal

Client
VORWERK & CO. KG
Exhibition Area (sqm)
700
Tags
Brand
Topics
History, Technology
Formats
Brand Environment, Spatial Installation

Product Diversity & Company History: The Vorwerk BrandSpace assembles versatile innovations and highlights the multifaceted brand that the company from Wuppertal stands for. Seven product islands of different sizes are dedicated to the Vorwerk brands. In terms of their layout, these islands are modelled on the company's logo. Ceiling-high lengths of fabric demarcate the product islands from their surroundings. Depending on the incidence of light, the fabrics are semi-transparent or become a projection surface. Films that are then shown on them connect the different product worlds in that, a family of four demonstrates the use of Vorwerk products in everyday life while moving from island to island. In this way, the interplay of the brands in respect of all their facets and features is made clear to the visitor.

General Planning, Exhibition Design, Scenography
ATELIER BRÜCKNER
Light Planning with
LDE Belzner Holmes
Media Planning with
medienprojekt p2
Media Production with
2av
Film Planning with
Emenes Moving Images
Photography
Daniel Stauch
Close