Located in Le Brassus, at the heart of the Vallée de Joux in the Swiss Jura, the Musée Atelier Audemars Piguet plunges visitors in the Swiss Haute Horlogerie manufacturer’s cultural universe. Its cutting-edge glass spiral by BIG architects extends the historical house, where Audemars Piguet debuted in 1875. The museum’s scenography offers visitors a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape. Time becomes tangible in space.

General Planning, Exhibition Design, Scenography, Graphic Design

ATELIER BRÜCKNER

Lighting Design with

LDE Belzner Holmes

Media Planning with

medienprojekt p2

Architecture

BIG Bjarke Ingels Group

Photography

Giovanni Emilio Galanello