The UAE Pavilion at Expo 2025 Osaka offers a multi-sensory journey that bridges tradition and innovation. Designed by ATELIER BRÜCKNER under the theme Earth to Ether, the exhibition reveals the country's transformation – from its deep roots in nature and heritage to its pioneering achievements in space, healthcare and sustainability.

At the heart of the pavilion and its exhibition design stands an icon of resilience and ambition: the date palm, reinterpreted as structure, material and metaphor. Visitors explore immersive zones shaped by digital media, interactive storytelling and organic materials – from cinematic narratives and AI-driven city design to hands-on astronaut training.

This dynamic, trilingual experience celebrates the UAE as a nation of "Dreamers Who Do", where cultural continuity and forward-thinking go hand in hand. The pavilion becomes a platform for dialogue – between earth and sky, past and future.

Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER  Media Planning with: BeWunder  Light Planning with: Belzner Holmes Light-Design  Media Content Production with: YOKE; Playground  Media production “Woven Legacies”: This is Good